KUALITAS INDUSTRI PARIWISATA DAN PERILAKU PASKA KUNJUNGAN WISATAWAN MANCANEGARA DI JAWA TENGAH

Basiya R

Abstract


The result of the structural analysis shows that: 1) The quality of destination attraction, hotel services, catering services, tour services have direct and positive impact towards tourist overall satisfaction of which the quality of tour services have the greatest impact on foreign tourist satisfaction. While the quality of transportation services, commercial services, tourism information services and government services seem to have no direct impact towards tourist overall satisfaction; 2) The quality of transportation services, commercial services, hotel services, catering services, tour services, tourism information services  and government services have no direct impact on tourist loyalty. While the quality of destination attraction is the only latent variable which has direct impact towards tourist loyalty. The quality of destination attraction includes natural attraction, building attraction, cultural attraction and social attraction. Those variables, among others are the product monopoly of  tourist destination of Central Java; 3) The quality of the tourism industry  in Central Java which includes destination attraction, transportation services, commercial services, hotel services, catering services, tour services, tourism information services, government services has no indirect impact towards tourist loyalty through  tourist overall satisfaction. In this research it can be proved that tourist overall satisfaction has direct impact on tourist loyalty.

 

Keywords: Quality of Tourism Industry, Tourist Satisfaction, Tourist Loyalty


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