PROMOSI PENJUALAN DALAM BIDANG PERHOTELAN

Abstract

Sales promotion is a form of temporary incentive highlight aspects of a product that is not inherent to it. Sales promotion may be aimed at customers, distribution channels and sales employees. It does not necessarily occur at the point of sale, although in many instances it does.

Sales promotion is a marketing tool in its own right and should be planned, monitored and evaluated as such. It can be initiated either by the operation itself or by an external organization, and as with all other aspects of the marketing mix must be in line with the marketing objectives of the organization